Keyword research is the process of determining which keywords you want your website to rank for on search engines thus yielding the highest return on investment.

So How to Do Keyword Research?

Google adwords external tool is an excellent start for an SEO beginner, although there are many advanced keyword research tools out there.

You can go to adwords tool through this link:

https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

Although not originally designed for SEO keyword research, but this tool is very useful in many ways. Once you follow the previous like you will find a space to enter your keyword.

Begin your keyword research by entering the most broad relative keywords or key phrases to your article and make sure you set the language to your desired language and set the location to the location where your target audience is or to all countries and territories if you are targeting a global audience and tick synonymous.

Also do not forget to set the match type to Exact in order for the tool to provide you with “Close to accurate” search volume figures.

To select a unified and strong theme keywords or phrases for your article or topic, choose the most related and relevant keywords to your topic.

After disqualifying the off topic, non related and non relevant keywords and phrases. Most probably you will end up with 3 to 4 tightly related keywords.

Then repeat the whole process again with your selected phrases, rinse and repeat till you choose 2 or 3 themed keywords and start writing your article about them.

Some bloggers choose their keywords or niche based on advertiser’s competition, they do that to achieve the highest adsense revenue they can achieve for the clicks on their adsense ads. Other are inclined towards high global or local traffic volume.

I think the best way is to choose the most relevant long tail (medium to high length) key phrases to your topic who at the same time enjoys a decent traffic volume especially if your website is still new. Then write well structured content and build links to your content.

To wrap it up, use google adwords external tool. While making sure you check your settings in regards of the following factors: country, language, match type to be exact and check local and global search volume & synonymous.

Stay tuned for more posts on keyword research tools.

Want to find out more about Egypt Search engine optimization, then visit Egypt SEO blog on how to choose the best Egypt SEO to get higher ranks for your website.

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