Title tags in a website are more important than most people understand, even including web designers. Web designers are often creative individuals who can make an absolutely amazing job on the design. If they don’t understand the importance or relevance of the title tags, your website will sit in cyberspace without being found. Re-write them as soon as you can and you will see results pretty quickly.

Meta descriptions are written by the website designer to let the search engine know exactly what the page of the website is about. They can be a very powerful tool as Google and other search engines sometimes use the meta description to return results to the user and you can use benefit orientated sales copy in your meta description to entice the user to click through to your website.

Meta Keywords. Some years ago when search engine spiders were far from sophisticated, the meta keywords were very important. Basically a list of keywords that you are trying to rank for, they are far less important now, however some search engine spiders still look at them and so they are important to a degree. These may need to be re-written, editing the meta keywords file so it benefits you and your customers.

Keyword density simply put is the percentage of the total words on the web page divided by the number of instances of the keywords, expressed as a percentage. Too low a density of keywords can be as big a problem as too high a percentage. Keyword stuffing of web pages is a major issue as whilst that page can look great to a search engine, however it will or might look awful to the reader. My advice, make your writing natural and focus on the needs of the reader.

Header tags. Just as the headings in a book are important, so are the headings that you give to a page, a paragraph, or perhaps an article. The correct use of header tags (H1, H2, H3, etc.) will make the website read properly, and more importantly, the search engines will pick up on the use of keywords placed properly with relevance in the header tags section. We will re-write the header tags of the website.

Image Alt tags. Did you know that the image alt tags were important to your search engine efforts? As well as being a very useful source of additional traffic through image searches, you can also make the site easier to read for sight impaired visitors and gain useful additional traffic. Whilst this can be a separate subject in its own right, it is important to pay attention to this area.

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