Wordpress out of the box provides fundamental management of the main SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for you to change the most significant page components – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.

Page Titles

This is the No1 SEO component to manipulate. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

) between the words.

Just like with a book the page title of an HTML page is the most significant element. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to stretch to cover two or 3 keywords we have learned that you can still get good rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

Even though it’s best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely need to add in your business name so that it is displayed on Google in your listing.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. Nevertheless, virtually all search engines will utilize this in their search results so it is important. We have found that Google will use the description most of the time. We have not yet discovered how it determines if to use it or not. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more magnetic to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the beginning of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO training details visit us today. You can use this article on your website but please use a unique version and retain this footer. Also published at How To Super-Charge WordPress Search Engine Optimisation.

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