Triton Cleaners

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Triton needed to overhaul their website to make it more user and SEO-friendly, in hopes of being able to sell the business for a maximum return.

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The Challenge

Triton Cleaners was already a successful power washing and trash can cleaning business that had a pretty solid website. However, the owner was interested in possibly selling the business, and wanted to make sure the website was set up to A) look great, B) be easy for customers to navigate, and C) structured to make SEO and online marketing as visible and successful as possible. Our task with this project was the revamp the website to make it the best blend of those three goals that it could be.

The Solution

Using the elements from the existing site that the owner liked, we started building out a brand new Wordpress website with a totally different theme. We created more service and geo-specific landing pages to help with SEO, created more contact and conversion points, and kept the overall aesthetic and layout simple and easily navigable. We were able to launch the site within about three-to-four weeks from the project start, and almost immediately, saw an increase in the number of sign ups being submitted through the embedded service forms. We also submitted all the redirects with Google Search Console to ensure that no previous rankings/visibility were lost in the transition.

Results

The owner loved the new website, and especially liked how much easier SEO and marketing would be based on the new page structure. The site was faster, more user-friendly, and set up to be SEO-friendly. The owner was able to engage potential buyers and showcase the site as an extra selling point in negotiations.