The Service Dog Team Academy

The Challenge

The Service Dog Team Academy was dealing with a severely fragmented online presence. They had multiple outdated websites across different platforms, conflicting Google Business Profiles, inaccessible domain names, and poorly managed Google Ads campaigns that resulted in wasted ad spend and irrelevant leads. With no real SEO strategy and inconsistent social media activity, they were struggling to connect with the right audience.

The Solution

We started by untangling the digital chaos. First, we built a brand-new WordPress website and redirected all existing domains to the new, centralized URL. The new site included all their service offerings in one place, showcased their social media feeds, and made connecting with the business seamless. We eliminated duplicate websites, resolved the GBP profile conflicts, and optimized their local listings. Simultaneously, we launched a focused SEO campaign targeting both general obedience and service dog training keywords in the DFW area. We also overhauled their Google Ads strategy to ensure ads were driving the right kind of traffic, at a much lower cost. Finally, our social media strategy helped develop consistent, regular posting rhythm that showed off their business' personal voice and persona, while also connecting with both existing and potential new clients.

The Results

Within just a few months, the Service Dog Team Academy’s digital presence was fully rebuilt and performing better than ever. They began receiving steady, qualified leads from local dog owners in need of training services. Their Google rankings and GBP reviews improved significantly, and their ad performance saw a major boost—with higher click-through rates and lower cost-per-click. The business now has a strong foundation for long-term success, and the phones are ringing with the right kind of customers.

From The Client

"We were completely overwhelmed by the mess our online presence had become. There were old websites, broken links, and ads that weren’t even bringing in the right kind of calls. Within just a few months, everything was cleaned up, consolidated, and working the way it should. The new website looks great, our ads are bringing in the right leads, and we’re showing up in search results across DFW. We’re finally getting traction—and it’s made a huge difference in our business."